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The Adventure Travel Trade Association in 2008
will host two distinct Adventure Travel World Summits on two
continents. This move allows the ATTA to improve marketplace access
to influencers throughout the supply chain and allows more tour
operators and tourism entities better access to executive level
conferences.
Tapping new destinations calls attention to hot spots around the
world which provides qualified trade professionals unparalleled
opportunities in a single trip to participate while exploring new
product by participating in FREE regional pre- and post-Summit FAM
tours by host destinations and nearby countries.
Both 2008 events include the basics:
- Decision makers representing tour operators,
destination marketing organizations, tourism boards, travel
agents, adventure accommodations and worldwide media;
- Dynamic speakers, interactive workshops with
both strategic and practical value;
- Vibrant business-to-business networking;
- Regionally specific business needs along
with global sustainability and growth issues; and
- Adventure travel FAM and press tours
surrounding each Summit for qualifying participants.
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Adventure Travel World Summit
SOUTH AMERICA
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Adventure Travel World Summit
EUROPE
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Which to attend?
Each company will want to
consider sending personnel to both events. Here’s why:
In
Brazil, our South
American event will be held concurrent with the Brazilian
Adventure Sports Fair, which draws an estimated 70,000
consumers and thousands of tourism companies and allows ATWS
participants to sample and network within a vibrant event.
We expect to draw 600 delegates to the ATTA Summit, with
flexibility for both large and small workshop sessions and
extra (not exclusive) emphasis on the American markets –
North, Central and South America. We anticipate a wide-range
of personnel – from CEO to the manager level, and
participants from different business disciplines. Here, the
driving influence behind the event is to join forces to
widely professionalize and promote adventure travel
worldwide.
In Brazil, heavy emphasis will be placed
on:
- Practical tools for day-to-day needs
- Focus on operations, guide support and
recruitment, publicity, industry best practices
- Memorable keynotes
- Connecting incoming companies with Brazilian
and South American partners in a marketplace environment
- Top-level trends and research for future
planning
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In Norway,
we will be sailing aboard Hurtigruten’s Midnatsol passenger
ship visiting numerous ports amidst World Heritage fjords.
We will assemble an estimated 300 executives – primarily
CEO, senior leaders/owners, and chief marketing officers
from around the world, with higher levels of participation
expected from North American, European and African markets.
The ship’s intimate environment will lend itself well to
small, dialogue based sessions focusing on visionary,
strategic, big picture organization and systemic issues
today and for the future. Conference, on-shore activities
and structured networking at a relaxed pace will be carried
throughout the 4-day voyage.
In Norway, heavy emphasis will be placed
on:
- Peer-to-Peer executive level networking, both structured and
informal
- Research & trends
- Focused, in-depth (2 hour) sessions – with special emphasis
on marketing and sales
- International partnership development
- Adventure travel as a vector of sustainable development
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Please visit each preliminary agenda to see how each event
is likely to serve your business’ needs. We agree, it’s likely to be
a difficult decision. Don’t hesitate to contact us to help you sort
out which event is best for you.
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